Chess Ignite is an online chess tutoring business located in the Cotswolds, UK. The owner of this business is a chess pro (2100 rated on chess.com!) and wanted to get into chess tutoring so he could share his knowledge with the world. He wanted a website to showcase his chess skills, gain exposure to people who needed chess lessons, and most importantly, allow people to book and manage their chess lesson packages directly through the website. This is just the tip of the iceberg in terms of what we were able to achieve with this project so check out some of the other features we provided below. Will you boost your sales with a brand-new website?
Using the WP Amelia booking plugin we were able to build a full booking website for our client. This allows Chess Ignite customers to purchase their chess lesson plan and then manage their lessons from their own customer portal. We also set automated reminder emails so customers never forget about their chess lesson along with automated creation of meetings using Google Meet when customers book a chess lesson. Using the same plugin we were also able to set up payments so our client could accept debit and credit card payments on-site using Stripe's payment gateway. Our client very kindly allowed us to share their booking dashboard on our website so you can see this in the image below.
We provided custom SEO-optimized content as well as proper on-page SEO techniques for Chess Ignite so they can reach their audience effectively. We used H1 and H2 headings tags on the main pages to define the keywords along with image compression and meta descriptions etc. In addition, the website is optimized for viewing on mobile devices since a lot of traffic these days is done through a mobile device, plus it's great for SEO!
We developed Chess Ignites' website with conversions and beauty as the priorities. So to keep the website engaging we used short-form and long-form content, along with lots of images and illustrations. We also ensured we included lots of CTAs, particularly at the bottom of every page to increase conversions.
